JOUV by Fakharia AlShaye: A Saudi Woman’s Story Bottled in Fragrance

JOUV is a Saudi perfume brand that tells a story of culture, roots, and emotions. It was created by Fakharia AlShaye, a proud Saudi woman, entrepreneur, and mother of two.

Fakharia’s journey started in the classroom, working as a teacher. Over time, her passion for creativity and self-expression led her to take a leap into entrepreneurship. That leap gave birth to JOUV—a brand that reflects who she is and where she comes from.

The name JOUV comes from the city she grew up in. For Fakharia, it’s more than just a name—it’s a way of carrying her identity and heritage into every bottle of perfume. Each fragrance is designed to capture not only a scent but also a feeling, a memory, and a cultural connection.

JOUV is about blending the richness of Saudi culture with a personal touch. It’s a brand that invites people to experience perfume not just as luxury, but as an emotional journey.

There’s also a video of Fakharia sharing her story, where she speaks about her journey from teacher to entrepreneur and the meaning behind JOUV. It’s a glimpse into her passion, her pride, and her vision for the brand.

From teacher to entrepreneur, Fakharia AlShaye shows what it means to follow your passion and create something that speaks to both the heart and heritage. JOUV isn’t just a perfume brand—it’s her story, bottled. You can review their products here.